Thursday, April 3, 2014

Norway March 2014 (Updated)

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An increasingly common scene in Norway


Springtime Records - Second Chapter

While in neighboring Sweden a new record was set in March after reaching 1.5% EV Share, in Norway that number now sets at over 21%!

Effectively, some 3.000 EV's were sold in Norway last month, with the Tesla Model S reaching the Number One spot of the General Ranking with an astonishing result of 1.493 units sold, not only the best result for an electric car in Norway, but it's also the best monthly score for ANY car, the previous record (1.267) had been set by the VW Passat back in 2007! 

But wait, there's more, three plug-ins reached a personal best score, with the VW e-Up! registering some 380 units (#3 in the EV ranking), the BMW i3 scoring 336 units (#4 EV) and the Mitsu Outlander PHEV some 260 units (#5 EV and best PHEV). Oh, and the Nissan Leaf sold 425 units, but that already doesn't cut it as headline news.... 

Putting things in perspective, Four Electric Cars Featured the General Top 10 (#1 Model S; #4 Leaf; #9 e-Up!; #10 i3), besides the otherworldly performance of Tesla (10.8% share in March), now the YTD best selling car in Norway, the Nissan Leaf was #3 in the compact ("C") segment, behind the Toyota Auris and the once unreachable VW Golf, and it's the #3 YTD best selling car.

Plug-ins are spreading throughout other segments, the VW e-Up! is eons above the rest of the A-Segment cars, the BMW i3 was the best selling B-Segment car in March and the Outlander PHEV was the second best selling midsize SUV

All this leaded the YTD EV share to reach a staggering number: 16,2%. And to think that the 6% reached last year was something to write about...

With sales going through the roof and the VW e-Golf still to be launched, it seems that we've reached a tipping point where sales will only go up, making Norway a case study of what will happen in the ROW in ten years time.


PlNorwayMarchYTD '14%'13Pl
1Tesla Model S1.4932.056352
2Nissan Leaf4251.559271
3Volkswagen e-Up! 379720123
4BMW i33366461113
5Mitsubishi Outlander PHEV 2584397N/A
6Mitsubishi I-Miev5413224
7Citröen C-Zero9312329
8Peugeot Partner EV e)309127
9Citröen Berlingo EV e)10290N/A
10Peugeot iOn823010
11Toyota Prius Plug-In 31506
11
13
13
Renault Kangoo ZE e)
Volvo V60 Plug-In
Renault Zoe
5
5
16
18
16
16
0
0
0
8
5
N/A
13
16
17
Ford Focus Electric
Opel Ampera
Renault Fluence ZE
9
3
1
16
11
7
0
0
0
11
12
N/A

TOTAL3.1285.918100

e) Estimate

Source: ofvas.no

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